Lil Nas, who had only been making music for a few months “out of boredom” from his sister’s home in Atlanta, Georgia. In November, it caught the attention of Montero Hill, a.k.a. He uploaded it as “Future type beat” (though it doesn’t really sound like a Future type beat) to a website called BeatStars.
Young Kio, tossed a trap beat under a banjo loop pulled from the Nine Inch Nails song “34 Ghosts IV,” which he’d found on a whim while browsing YouTube’s recommended section. His smash hit only started taking shape in June 2018, when a Dutch teenager named Kiowa Roukema, a.k.a. “I don’t know if I’m living in some type of simulation at this point,” Lil Nas X recently told Rolling Stone. That Lil Nas X was able to put together a chart-smashing song for less than the price of a tank of gas is a perfect testament that the traditional structure of the music business has blown apart. Of the dissections of Lil Nas X’s “Old Town Road,” which has sat at the top of music charts for eight weeks now, neither the treatises on its roots as a social-media meme nor the examinations of the charming sonic wackiness of its melody have paid much attention to one crucial aspect of the story: how and why the song’s underlying beat - the source of its all-important Nine Inch Nails banjo sample - only cost the rapper $30. Ever since the 20-year-old rapper rose into the public eye a few months ago, first on the madcap video platform TikTok and then in headlines amid controversy over country-music charts, fans and executives alike have been scrambling to work out the method behind his one-song success. His race to ubiquity came impossibly quickly, and it’s a rare instance of an artist’s industry story - the making-of chronicle of an underdog star - becoming to wide audiences as compelling as his music.
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